CasinoFair, the premium blockchain casino has undergone a major rebrand in conjunction with an update to its user interface.

With the one year anniversary since the premier decentralised casino went live, the rebrand delivers a new logo and aesthetic which is grounded in a wider user experience where they have incorporated gameplay, promotions and future features which will be launched.

CasinoFair, has executed the new brand which has come off the back of player feedback and behaviour. It has found to differ considerably to the usual igaming player behaviour and demands.

With a predominately young millennial, male player base, the new logo is more in-keeping with the innovative blockchain sector and further away from the traditional, more dated imagery which has been associated with land-based and traditional igaming companies previously.

One of the rebrands ket tenets, ‘Player Power’, will see CasinoFair put the player back in control. Guaranteed Fair technology, instant payouts and full custody of funds will give players the respect and treatment which they deserve and what has been thought to have been lost across much of the gaming industry.

The casino’s other principle of ‘Unrivalled Fun’ will be delivering the best in pioneering blockchain games with many of them not being seen or played before, as well as innovative promotions and strong community engagement which makes every win feel more special.

With the platform having a new colour palette, it consists of bright tones, with subtle pastel skews, where they have brought CasinoFair to life, with fun and vibrant casino experiences being the main priority.

Lloyd Purser, MD at CasinoFair, said: “CasinoFair has led the way in delivering premium blockchain experiences since its launch one year ago, and to build on this momentum we have listened to our players and delivered a rebrand that will serve this new generation of player far better.

“The new logo, colourway and values of ‘Unrivalled Fun’ and ‘Player Power’ have all been implemented to appeal to a player who wants more from their casino experiences and see blockchain technology, and the fairness and innovation it brings, as the solution.”

Also, CasinoFair have recently launched its new wallet, powered by FunFair Technologies. This streamlines the sign-up and funding journey significantly, where they bring the benefits of blockchain gaming to a mass market of players both inside and outside the creative sector.