The first generation FunFair-powered casino has now been live for just over eight weeks, with a focus on gathering data around user behaviour and player experience to help adapt marketing requirements and improve the platform.
To date, CasinoFair has seen over 242,200 rounds of betting take place from over 1,200 individual sessions with the most popular games proving to be: 1. Blackjack 2. FunDice 3. Roulette.
In total, over 100 players have now registered for a FunPass with over 60% of the playerbase coming from Canada. With the handle (as of last week) currently over 35.5m FUN.
All of these initial players have helped both FunFair and CasinoFair to gain a greater understanding of player behaviour across aspects of the casino experience. We have a clear strategy of introducing new features to the platform which we hope to integrate in the coming weeks and months which will improve the entire user journey. These revolve around our wallet requirements and KYC process at the top-level and streamlining the user journey on-site.
CasinoFair strives to offer the best experience to their players and will continue to introduce new games, rewards and promotions.
Rake The Rake
As you may be aware, the target for the release of the second FunFair-powered casino, in partnership with RakeTheRake, had been Q4 of this year. Whilst that does remain a viable option, a mutual decision has been made to delay the release until the early part of 2019. This will allow for further releases to the FunFair platform that will allow RakeTheRake to launch their casino with maximum impact.
RakeTheRake will communicate further with regards to their branding and other relevant news, and we’re excited to launch with them when the time is right.
Our first generation platform is undergoing significant work, with particular focus on the onboarding process. The latest innovation to the platform has been the integration of the Airswap widget, allowing casino players to swap ETH for FUN whilst remaining in the customer flow. This has significantly improved the ease of which players can access FUN and removes a hurdle on the user journey.
Our product management team will be providing an update on the current product roadmap next week, as part of our new series of blogs to be published on the FunFair website.
The FunFair team experienced a highly productive week in Prague for DevCon4 networking with the rest of the Ethereum community – find out what we learned from our trip here.
We have also attended the inaugural Malta Blockchain Summit which saw over 8,000 delegates attend over the week. The Maltese PM spoke as the keynote and it was encouraging to see the country running towards incorporating blockchain technology into their legislatory systems, and we hope others will soon follow.
This week saw Jez San OBE interviewed on stage at the EGR Technology and Innovation Summit in London in front of an invite-only audience of some of the most forward thinking professionals in the gaming industry.
We’re also at SiGMA in Malta, where we’ll be continuing our discussions with potential partners while speaking with regulators and other blockchain and gaming stakeholders.
Our events plan for H1 2019 will revolve predominantly around one of the largest global gaming shows in ICE where we’ll have a prominent stand and marketing campaign, while we’ll also be present at the likes of EthCC, WGES and various other blockchain and gaming events.
November saw the release of FunFair’s latest original game: Wheel of Fun – Fairground.
The classic ‘wheel of fortune’ concept has been given the FunFair treatment with the fairness and security of the blockchain combined with the simplicity of the Hi/Lo instant win genre to produce another high spec experience for players.
Third-party partners Spike Gaming and Big Wave Gaming are expected to release titles in the first half of 2019, with FunFair’s internal studio also ramping up its release cadence with more original games to suit both crypto and traditional audiences.
Funfair will typically not comment on secondary markets for the FUN token, including the availability of the token on exchanges, apart from in the context of making it available for customers wishing to gamble on the Funfair platform.
FunFair operates in a complex and rapidly changing legal and regulatory landscape and we have invested a significant amount of time and money this year in establishing the legal basis for offering our services around the world.
Having consulted counsel in both gambling and securities law matters we now believe we have a robust legal framework in which we can execute our strategy and also flex in the event applicable laws and regulations evolve. This will, necessarily, change some of the way we communicate publicly.
Community Relations update
After careful consideration, we have now taken the decision to step-back from our day-to-day conversations as a business on the likes of Discord and Telegram. To find out more about this decision and what it means moving forward, you can read the announcement here.
As part of this new plan, we also addressed a collection of questions sourced by our community and is available on the News section of the website.
To reiterate, we will continue to communicate all newsworthy information to our community.