, managed by digital marketing agency M25 Media, has become the third brand to launch on FunFair’s innovative blockchain gambling platform.

The new brand will benefit from FunFair’s recent platform upgrade and mobile-friendly wallet launch which now facilitates crypto swaps, allowing players to come to the house with various cryptocurrencies including Bitcoin and Ethereum.

M25 Media will use its well-established expertise in digital marketing to manage the brand and drive new customers to the site, with FunFair providing marketing support, operations and underlying blockchain platform.

Both parties are excited at the prospect of continuing to drive a new audience in the gaming space through the benefits that transparent blockchain technology and FunFair’s user-friendly platform brings.

The brand has been developed to resonate with the new audience of predominantly millennial blockchain gamblers in a burgeoning sector that turned over in excess of $5bn in H1 2019.  

King Tiger will also immediately benefit from the FunFair network’s existing player base across 23 worldwide jurisdictions, as well as the 66,000 holders of its gambling token, FUN.

Tobias Mehring, founder and director at M25 Media, said: “We’re extremely confident. Our new brand is looking great and coupled with the power of the FunFair platform and their experience on the operations side, we’re well set to harness our marketing expertise to drive growth over the coming months.”

“The process with FunFair has been very smooth and we look forward to a successful, profitable and mutually beneficial partnership from here.”

Stefan Kovach, CEO at FunFair Technologies, said: “King Tiger’s launch demonstrates the strength of our platform and the ability for marketing companies and affiliates to get a foot in the door of the rapidly-growing blockchain gambling sector.”

Through coupling their brand with our blockchain gambling experience we fully expect King Tiger to be a huge hit in the continued growth of our network”