Following from our recent H1 review, we wanted to share our plan of action for Q3 and our developments over the next couple of months. We appreciate this is a couple of weeks later than planned so apologies for the delay.
We’ve laid out our top-level objectives below, and have offered some more information and about the individual tasks in terms of product, games and marketing. As usual, we’ll continue to relay further detail on specifics when we can and nearer to launch dates, so keep an eye out on our social channels in the meantime.
- Complete onboarding improvements
- Optimise and ramp-up marketing activity
- Launch new white label
- Prepare for first localised offering
One of our major development tasks is on the final straight with the new website and wallet launch. As mentioned previously, these have significant interdependencies and so their launch dates need to be aligned. We’re confident that the majority of the wallet work is now done and it’s a case of rigorous QA and final tweaks now to ensure it’s as functional and secure as possible, and once the new website is available, the new wallet will be deployed on to the new web site when ready.
As we’ve communicated recently, we’ve overcome certain hurdles in rolling out our KYC v2 with Trulioo and are now ready to push this across our accepted markets in a phased approach over the coming weeks. We’ll decide the order based on suitability, demand and other risk assessments, so watch our social channels to see if your country is now available and please spread the word, maybe with an affiliate link! Those already launched with KYC v2 are Canada, Norway and Japan.
This approach ties in with one of our key goals for H2, localisation. We are targeting the release of a localised version of CasinoFair in the coming months and we’ll announce what territory this will be in due course. This is a major factor in onboarding along with the new website and wallet, so we see huge value in doing this soon and doing it right. We’ll execute this by concentrating on one language initially to build an understanding of how we can support this effort holistically, and from there we expect to be in a strong position for further localisation later in the year.
Along with the marketing team, we’re working closely together on improving our platform for SEO purposes. Various enhancements are in process with the sole aim of driving traffic through better search rankings to our white labels, whilst also continuing to leverage funfair.io’s strength in this space where relevant.
In line with our long term aims to be licensed by several tier one gambling jurisdictions, we’ve also begun phase one of product development to support the necessary requirements of these regulators. Each has its own needs but they tend to align on the major points so we’ll have a fresh look at our platform, our games and our responsible gambling processes to ensure they fit within the remits that have been specified to us. This will affect both our B2B and B2C arms and will be a gradual and ongoing task.
Q3 will also see our new wallet enabled for crypto-to-crypto integration, ensuring players have a broader choice of funding options to convert into and play with FUN. This will be key to opening our audience up to a broad crypto-holding audience while giving greater access to FUN for those who want to play at our casinos. You may have also seen that we recently listed with Changelly which will give players far more options to acquire FUN including credit card and various crypto-swaps.
Q3 kicked off with a bang with the launch of our latest scratchcard based on Treasures From The Crypto. While our first virtual racing title, which we’re pleased to announce the title of: “Raceday: Horses”, will go live in the next month.
These two releases demonstrate the broad appeal we’re looking to have with our games portfolio; the scratchcard will offer the instant win satisfaction that we’ve found many of our players love, while the virtuals genre is a classic in the traditional space and will provide another string to the FunFair platform games bow.
Post these two confirmed launches, we’ll also be launching a third party game, another VIP variant of one of our existing titles as well as some brand new game concepts that will be first-of-their-kind in the crypto and traditional gambling sector, including the mouse trap-themed minesweeper title which many of you have kindly lent your creative wisdom to naming.
The number of games we release this quarter will be dependent on the progress with wallet and as soon as that’s out the door we’ll aim to meet our usual release cadence of at least one per month which our roadmap allows for.
B2C Marketing & Operations
Ramping up our daily active users (DAU) in line with our product development targets remains the key objective in Q3 for B2C marketing and operations.
Many product releases will have significant and positive knock-ons for marketing , including the new wallet, mobile compatibility delivering ‘any browser, any device’ functionality, as well as further marketing tool integrations and the first phase of platform localisation.
In terms of player acquisition, we’ll continue to grow and drive DAU through increasing our exposure in the affiliate space across both gaming and crypto sectors, using our proprietary ‘on-chain’ affiliate technology. We’ll also continue to push our referral program through community channels and through building our referral network. Driving traffic through improved SEO and social channels will also be prioritised over the next couple of months.
To aid customer retention we’ll continue to optimise our promotions and headline campaigns like Moon Racer. This has seen positive feedback so far from existing customers and we look forward to tweaking it to make it even better.
With new team members on board we will also improve our welcome journey and player lifecycle management using CRM and business intelligence tools, along with continued, improved promotions.
Looking at operations, developing streamlined processes, optimising customer service and supporting new local markets is the key focus, especially with the increased player volumes we expect that product developments will bring with marketing support throughout Q3.
B2B Marketing and Commercial
We continue to drive business development and are already stepping up the pace in both the gaming and crypto space. This is to ensure we’re having conversations in the right areas around not just sales to white-labels and operators, but also with the right partners for marketing and product development. FUN distribution in line with our localisation strategy is also on the radar, ensuring we have the best coverage possible for customers to utilise FUN on our licensed brands.
B2B marketing will focus on ensuring our product is marketed to the right audiences with messaging that amplifies our product development, commercial and marketing milestones. We’ll also complete the roll-out of our logo update across our website, social channels and elsewhere.
As you can see, we’ve got a strong Q3 lined up and an even bigger second half of this year so keep watching this space for more specifics on tech updates, marketing progress and anything else of note.
The FunFair Team